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Dictionary of Sydney

The Dictionary of Sydney
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Sylvia Rose Ashby c1940

The Dictionary of Sydney was archived in 2021.

Sylvia Rose Ashby c1940

From the collections of the

State Library of New South Wales

(Mitchell Library)

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Ashby, Sylvia Rose

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State Library of New South Wales

Ashby Research Service

The Ashby Research Service was Australia’s first independent market research firm, operating in Sydney from 1936 to 1974. Established by Sylvia Ashby and principally located in Bridge Street, the Ashby Research Service was best known for its use of Consumer Panels, a large, nation-wide network of consumers who provided regular reports on their consumption patterns and preferences. In addition to conducting at least 3573 pieces of market research for a diverse range of local, national, and international clients, the Ashby Research Service helped legitimise market research as a necessary business expense

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Women

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Ashby, Sylvia Rose

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Pioneer in market research in Australia who established the Ashby Research Service.