Dictionary of Sydney

The Dictionary of Sydney was archived in 2021.

Ashby, Sylvia Rose

Pioneer in market research in Australia who established the Ashby Research Service.

Devonshire, England
04 Jun 1908
Palm Beach, Sydney
09 Sep 1978
1930 - 1933

Ashby Research Service

CC BY-SA 2.0

The Ashby Research Service was Australia’s first independent market research firm, operating in Sydney from 1936 to 1974. Established by Sylvia Ashby and principally located in Bridge Street, the Ashby Research Service was best known for its use of Consumer Panels, a large, nation-wide network of consumers who provided regular reports on their consumption patterns and preferences. In addition to conducting at least 3573 pieces of market research for a diverse range of local, national, and international clients, the Ashby Research Service helped legitimise market research as a necessary business expense