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Darlinghurst Road at night 1990

Darlinghurst Road at night 1990

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Darlinghurst Kings Cross

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Coca-Cola sign Kings Cross

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City of Sydney Archives

Advertising

Sydney is Australia's advertising capital and the relationship between the city and the advertising industry stretches back to the earliest years of European settlement. Advertising helped propel commercial activity in Sydney and the advertising industry has helped shape Sydney, illuminating the city's skyline and streetscape, and influencing the lives of all Sydneysiders. Moreover, advertising has promoted the city itself as a must-see destination for tourists or a backdrop for the latest blockbuster film.

Advertising

Roads

Darlinghurst

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Inner suburb to the east of the city which has been home to both gentry and underclass. The former Darlinghurst Gaol is now the National Art School.

Kings Cross

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In the nineteenth century one of Sydney's most prestigious suburbs, it became home to a vibrant bohemian community and later Sydney's red light district. Named for the intersection of Darlinghurst Road, William and Victoria Streets and once called Queens Cross, the area is now a neon lit mecca for tourists and Sydneysiders.

Coca-Cola sign Kings Cross

Iconic billboard advertising Coca-Cola on the corner of Darlinghurst Road and William Street at Kings Cross.

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