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The Dictionary of Sydney
Multimedia
Paul Hogan in Canberra Times cartoon 1986

Paul Hogan in Canberra Times cartoon 1986

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National Library of Australia

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Pryor, Geoff

National Library of Australia

Advertising

Sydney is Australia's advertising capital and the relationship between the city and the advertising industry stretches back to the earliest years of European settlement. Advertising helped propel commercial activity in Sydney and the advertising industry has helped shape Sydney, illuminating the city's skyline and streetscape, and influencing the lives of all Sydneysiders. Moreover, advertising has promoted the city itself as a must-see destination for tourists or a backdrop for the latest blockbuster film.

Tourism