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Dictionary of Sydney

The Dictionary of Sydney
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Corporate Research and Development

The Dictionary of Sydney was archived in 2021.

Corporate Research and Development

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Ashby Research Service

Ashby Research Service

McNair Survey Pty Ltd

Standard Telephones and Cables

McNair, William Allan

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Corporate Research and Development

Ashby Research Service

The Ashby Research Service was Australia’s first independent market research firm, operating in Sydney from 1936 to 1974. Established by Sylvia Ashby and principally located in Bridge Street, the Ashby Research Service was best known for its use of Consumer Panels, a large, nation-wide network of consumers who provided regular reports on their consumption patterns and preferences. In addition to conducting at least 3573 pieces of market research for a diverse range of local, national, and international clients, the Ashby Research Service helped legitimise market research as a necessary business expense

Ashby Research Service

Australia's first independent market research business, established by Sylvia Ashby in 1936.

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McNair Survey Pty Ltd

Market research company founded by Bill McNair in the 1940s that collates statistical information about television and radio audiences.

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Standard Telephones and Cables

British telecommunications company (STC) whose subsidiary in Australia developed several groundbreaking new technologies. It was acquired by Alcatel Australia in 1987.

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McNair, William Allan

Market researcher who established the McNair Surveys of radio and television audiences for advertisers.

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Research and Development